I found this person's resume experiment to be very interesting. In looking for a data science internship, he created multiple versions of his resume and then tracked how they were downloaded or viewed.
The findings are interesting, though they are limited in scope. It appears that a shorter resume is more likely to be read, and also that links distract users.
I'd draw a few things from this, and it tends to match up with what I've seen as well.
1. Limit the length of your resume. I still think two pages work, but don't cram too much in there, go with less.
2. Limit links on the resume. I think a landing page on some site, or a blog, are better places for links to your various branding efforts.
3. Using social media helps. There were enough notes about people clicking through that I think this is a good way to move your resume around. Don't link from your resume, but link back to your resume from social media posts.