In my talk, I give that advice that your blog is for you, it’s a chronicle of your career, and it’s really written for the person that is considering hiring you, not for everyone else.
Matt Mullenweg agrees. He’s one of the founding developers of Wordpress, and his post was picked up on Twitter by John Batalle and a few others. He says you should:
- write for yourself
- write for a single person who you have in mind as the perfect person to read what you write
That second, single person, is the HR person, the hiring manager, the person that might offer you a job.
The first one, that’s you. Your present self, that’s solve a problem and is explaining it (showing your communication skills), and your future self, who might come back to this later and learn from it, or revisit the