Is it worth your time to build a better brand, and allow yourself the chance for more opportunities in life? After all, that's what this brand building stuff is about. It's not here to ensure you make a million dollars or ensure you are famous. My goal with this blog and the presentation is to give you ideas and ways to make yourself stand out slightly from the rest of the people in your industry and help you to get the interview at the place you want to work. A better brand should give you more opportunities, hopefully in the areas in which you want to work.
I think it's definitely worth it, and this image says it all:
You want to have the best life for you, which is a very personal, yet elusive thing. A better brand in your industry will help you with this.
The important thing is to make sure that you don't spend too much time on career, branding, or work and make sure you enjoy life.