Monday, August 27, 2012

Social Networking Matters

I checked over at CareerBuilder for their 2012 survey results and found the numbers down slightly, but there were a few interesting things. Of the 37% that checked your profile on a social networking site:
  • 65% did so to see if you are professionally representing yourself
  • 51% checking for a culture fit
  • 45% looking at qualifications

Only 12% were looking for things that might disqualify you. That's good news in that people are using your profiles as a positive way to round out your resume and application. However it doesn't mean that they won't end up finding something that disqualifies you. 34%, a third, found a reason not to hire people from something on their profile.

Watch what you write/post/say, or do.


  1. I don't use either Facebook or LinkedIn for privacy reasons. (He said as he posted from his Google account.) I wonder how the complete absence of a social profile affects a potential employer's impression?

  2. The effect of no profile is going to depend. Some might think you strange. Some might not care, some might think that you are trying to prevent your lack of knowledge from showing. Some might think you are too busy for some reason.

    If you don't want a profile, I don't think there's anything wrong with it. My guess is overall employers would understand that you don't want a profile out there. Just a guess, though.