Really the brand for your career is your reputation. The brand is what people think of you, and how they perceive you as a professional in your industry. Your brand answers these questions:
- What are you good at?
- What are you not good at?
- Are you reliable at completing work?
- Do you perform quality work?
- What is the cost of your service?
Your resume speaks for you, but you can showcase much more, and give yourself a great reputation. If you network well, others will enhance that reputation, giving you a better chance of getting to the interview, or getting the job offer.